Being the alternative to the alternatives, we are thrilled to sponsor this year’s Latte Art Live, and to invite everyone into the alt-alt arena. Latte Art Live is an interactive zone where both professional baristas and visitors get to show off their latte art skills while interacting with the audience and inviting them on stage.

We will host the following latte art sessions:

  • Thursday April 11th: 12:15 – 12:45
  • Friday April 12th: 13:00 – 13:30
  • Saturday April 13th: 15:15 – 15:45
  • Sunday April 14th: 10:30 – 11:00


What’s your take on alt-alt latte art? Send us a drawing/sketch/photo of an artwork that you would love to see be brought to (foam) life by the baristas on stage at Latte Art Live – and it might actually happen! In addition to tickets to London Coffee Festival, the six winners chosen by the jury will get their alt-alt artwork printed on a dice for the Latte Art Live sessions. Contestants will roll the dice to determine which motifs will be created on stage.


The jury (consisting of Sproud representants, Latte Art Live host Joey Jackson and the Swedish latte art champion Alex Ntatsos) will be looking for ideas that check the following boxes: creative height, distinguishable and alt-alt as in never seen before.


To compete, send us your alt-alt artwork to or as a DM to Sproud’s Instagram account @besproud no later than March 31st.

The competition takes place between March 20th to March 31st 2024. Entries to the competition can be submitted until the latest March 31st 11.59 pm. To participate, send a drawing/sketch/photo of your latte art idea to or as a DM to Sproud’s Instagram account @besproud. A jury consisting of Sproud representants, Latte Art Live host Joey Jackson and the Swedish latte art champion Alex Ntatsos will select six winning entries based on the following characteristics: creative height, distinguishability and alt-alt (as in never seen before). The jury’s decision cannot be appealed. The prize consists of one ticket (per winner) to The London Coffee Festival valid during 13 or 14 April 2024 (value £95). The winner is responsible for any accommodation costs. The winners will be contacted via e-mail or Instagram at the latest April 3rd. Winners are asked to respond within 24 hours so that Sproud has the opportunity to hand out the tickets. Personal data collected with the purpose of handing our prizes will not be used in any other way and will only be stored for the duration of the competition. By entering the competition, entrants consent to their entry being published in Sproud’s marketing channels and used as real motifs at Latte Art Live, London Coffee Festival. The winners will be published with name/username on Instagram together with their winning entry.