Sproud Officially Launched in Holland & Barrett

You can now find Sproud in Holland & Barrett stores across the UK, with the health and wellness retailer stocking both the Unsweetened and Barista variant in 250 stores and online. Holland & Barrett boast over 145 years of history and are Europes largest Health and Wellness retailer with locations in 16 countries. Holland & […]

Sproud appoints Global CEO as it continues work towards revenue target of £50 million

Sara Berger Sproud CEO

MALMÖ, SWEDEN: 19.05.21 – Sproud, the Swedish company behind the low-carbon pea milk with the same name, today announces that Sara Berger, the current CEO of Sweden’s largest supplier of fruit and vegetables SydGrönt, will be appointed Sproud’s Global CEO from August. The company is now entering into a new phase of significant growth, with […]

Sproud Becomes Official Partner of the UK Tea Academy

National Tea Day Today (21st of April) is National Tea Day in the UK, a celebration of the drink, that is so deeply engrained within the national psyche, that it fundamentally fuels much of Britains’ stereotypical image to the world.  For about 3 centuries, here in the UK, 4pm signals an almost ritualistic tradition of ‘afternoon […]

How Does a More Plant-Based Diet Affect Sporting Performance?

Introduction All around the world, plant-based diets are on a rise — and with good reason. Increasing the amount of plant based food sources can be beneficial to, not only your individual health, but can aid in promoting more sustainable consumption. A move towards more plant-based options can benefit anyone, and increasingly those with active […]

Sproud – one of the best low-carb milk alternatives

Sproud unsweetened

Low-carb milk, that should be an easy box to tick! Just check the label and see what option has the least carbs, right? Oh how great it would be if things were that easy. But it is a bit more complicated than that.  First of all you are not a machine, you are a human. […]

Sproud Officially the First M*lk Alternative to be SugarWise Certified

Sugarwise logo

Sproud x Sugarwise A great step towards a healthier world. At Sproud we aim to be, not only the best tasting, but also the healthiest, and most environmentally friendly m*lk alternative available. It’s an ethos engrained within the company’s identity and something we’re always striving to achieve. Which is why we are delighted to announce […]

VGC Investment

VGC Partners have invested a £4.8 million into Sproud. A huge step forward! Here’s what our co-founder and Chairman of the Board, Nicklas Jungberg had to say!   “We are really pleased to have the backing of VGC on our mission to create the best tasting, and most sustainable plant-based offering on the market. We […]

Sproud pea milk – perfect for lactose intolerant people

Lactose free milk

First off: what is lactose intolerance? Being lactose intolerant means that you are unable to digest lactose, which is a kind of sugar found in milk products. If you consume lactose anyways, you may experience bloating, abdominal pain and diarrhoea.  Lactose intolerant people have a deficiency of the enzyme lactase, which helps the body break […]


Keto diet

What makes Sproud a keto friendly alternative to milk? Sproud Original Pea Milk contains a low amount of carbohydrates and sugar compared to cow’s milk. But if you are on the hunt for a keto friendly alternative to milk, Sproud Unsweetened is even better. With less than 1 grams of carbohydrates and 0 grams of […]


Foto: Robert Nygren. Sproud from the city of Malmö in Sweden, founded in 2018 with the vision to create better products, for people and climat. The same year the first product from Sproud launched; a milk alternative with a neutral taste as close to real milk you can get, and with a low carbon footprint. […]