Foto: Robert Nygren.

Sproud from the city of Malmö in Sweden, founded in 2018 with the vision to create better products, for people and climat. The same year the first product from Sproud launched; a milk alternative with a neutral taste as close to real milk you can get, and with a low carbon footprint. Today Sproud has a portfolio of four products and are represented in 17 countries.

Löfbergs was founded in 1906 and is now one of the biggest coffee roasters in the Nordic region. They remain a family-owned company, now in its fourth generation. The head office and main roasting house is situated in Karlstad, in the heart of Sweden. Löfbergs is active on ten core markets in Europe and Canada.

Launching in October 2020, the collaboration will see Sproud rolled out throughout Löfbergs Out of Home market in Sweden, eg Foodservice, Chain customer, Facility Management, Vending, Public Sector, Free Market. With a broad assortment of sustainably sourced speciality coffee and comprehensive services, Löfbergs has reached the position as market. 

Sammy Challal; Channel Partnership Manager at Sproud said of the partnership: We are very happy to join forces with Löfbergs Out of Home sales team. They have a long experience within in this sector and we also match very well, because great things blend together, like Löfbergs coffee and Sproud.

Sproud Barista is one of the range of milk alternatives offered by Sproud. Launched in Sweden in 2018, Sproud Barista was created by professional baristas. With maximum froth and a neutral taste it lets coffee taste like coffee.

Stefan Ekdahl; Sales Director, Out of Home at Löfbergs said: We are looking forward to a long-term collaboration that strengthens our common offer. Löfbergs and Sproud share the passion for great and sustainable Fika-moments, and us working together will benefit all coffee lovers out there.

Providing vegan and plant-based fans across Sweden with the ideal accompaniment to coffee, the partnership between Löfbergs and Sproud brings two companies with shared values together providing customers with the best coffee experience.

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