Sproud Officially Launched in Holland & Barrett

You can now find Sproud in Holland & Barrett stores across the UK, with the health and wellness retailer stocking both the Unsweetened and Barista variant in 250 stores and online. Holland & Barrett boast over 145 years of history and are Europes largest Health and Wellness retailer with locations in 16 countries. Holland & […]

Sproud Official Founding Partner of SMASH, The Healthy Food App

Sproud pea milk smash app

SMASH x SPROUD Healthy eating is one of the most important aspects of life, and vital in maintaining a balanced and well-rounded existence. Unfortunately, one of the core difficulties that people are faced with when it comes to healthy eating is price. A true structural flaw of the world around us that makes humanities collective […]

Sproud appoints Global CEO as it continues work towards revenue target of £50 million

Sara Berger Sproud CEO

MALMÖ, SWEDEN: 19.05.21 – Sproud, the Swedish company behind the low-carbon pea milk with the same name, today announces that Sara Berger, the current CEO of Sweden’s largest supplier of fruit and vegetables SydGrönt, will be appointed Sproud’s Global CEO from August. The company is now entering into a new phase of significant growth, with […]

Sproud Officially Avaliable in Booths.

Swedish pea-milk brand, Sproud, signs major listing in Northern England with Booths, which becomes the first supermarket to stock all three variants Booths stores now stock all three Sproud variants including; Unsweetened, which contains zero gram sugar and is a versatile replacement for semi-skimmed milk, Barista, which with its creamy texture is ideal for frothing […]

Löfbergs and Sproud expand partnership – Löfbergs is appointed Sproud’s retail sales partner in Sweden

Löfbergs and Sproud expand partnership – Löfbergs is appointed Sproud’s retail sales partner in Sweden  Löfbergs and Sproud expand partnership – Löfbergs is appointed Sproud’s retail sales partner in Sweden  4 MAY 2021 – MALMÖ/KARLSTAD: Löfbergs and Sproud today announce that Löfbergs has been appointed Sproud’s sales partner for the retail sector in Sweden, following […]

Sproud Becomes Official Partner of the UK Tea Academy

National Tea Day Today (21st of April) is National Tea Day in the UK, a celebration of the drink, that is so deeply engrained within the national psyche, that it fundamentally fuels much of Britains’ stereotypical image to the world.  For about 3 centuries, here in the UK, 4pm signals an almost ritualistic tradition of ‘afternoon […]

How Does a More Plant-Based Diet Affect Sporting Performance?

Introduction All around the world, plant-based diets are on a rise — and with good reason. Increasing the amount of plant based food sources can be beneficial to, not only your individual health, but can aid in promoting more sustainable consumption. A move towards more plant-based options can benefit anyone, and increasingly those with active […]

Sproud Officially the First M*lk Alternative to be SugarWise Certified

Sugarwise logo

Sproud x Sugarwise A great step towards a healthier world. At Sproud we aim to be, not only the best tasting, but also the healthiest, and most environmentally friendly m*lk alternative available. It’s an ethos engrained within the company’s identity and something we’re always striving to achieve. Which is why we are delighted to announce […]

VGC Investment

VGC Partners have invested a £4.8 million into Sproud. A huge step forward! Here’s what our co-founder and Chairman of the Board, Nicklas Jungberg had to say!   “We are really pleased to have the backing of VGC on our mission to create the best tasting, and most sustainable plant-based offering on the market. We […]


Foto: Robert Nygren. Sproud from the city of Malmö in Sweden, founded in 2018 with the vision to create better products, for people and climat. The same year the first product from Sproud launched; a milk alternative with a neutral taste as close to real milk you can get, and with a low carbon footprint. […]