Hi, I m Alex Datsos from Stockholm and I work at Lofbergs flagship store as a barista, roaster, education and developing the coffee experience of the company. I was six years old when I had my first coffee, by then I did not know coffee was going to be my greatest interest. It all began […]


I remember being sat down by the manager of the cafe where I had my first ever job as a barista being told “you’re really good at this, you should consider this as a potential career.” But at 19 years old and halfway through my first year doing a University degree a career in coffee […]