Sproud Officially Launched in Holland & Barrett

You can now find Sproud in Holland & Barrett stores across the UK, with the health and wellness retailer stocking both the Unsweetened and Barista variant in 250 stores and online. Holland & Barrett boast over 145 years of history and are Europes largest Health and Wellness retailer with locations in 16 countries.

Holland & Barrett joins an ever-growing list of major online retailers and supermarkets in stocking Sproud, which is already available via the likes of Waitrose, Ocado, Booths and Amazon, as well as through numerous restaurants, cafés and independent shops. This marks another major step forward for Sproud as a company and continues our growth within the UK.

Maria Tegman, CEO and co-founder at Sproud comments: “With Sproud, we want to help improve the health of our planet and customers alike. As the UK’s leading health and wellbeing store, with a big focus on sustainability, Holland and Barrett shares our mission, and makes for an ideal retail partner.”

“We are so proud of the many brilliant partnerships we’ve been able to strike in the UK since first launching in 2019. And equally proud to get recognition of our products from the likes of the Free From Awards, which recently awarded us the gold medal for Sproud, and Sugarwise, which made us the first-ever alt-milk company to receive its certification. There is such great interest for pea-milk right now, and we look forward to continuing work to make our fantastic products available to customers right across the UK.” 

Georgie Stoddart, Assistant Category Manager (Free From and Milks), at Holland and Barrett comments: We are really excited to be expanding our pea milk offering with the Sproud brand at Holland and Barrett. The unique flavour profile, married with the Scandi style branding will make for a stand out product on our shelves. Achieving a common goal of helping and educating more customers to try the plant-based lifestyle.” 

Want to order online from H&B? Use the below link:


Press release by: Abigail Meakins

Edited by: Alex Forbes

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