Sproud Officially Launched in Holland & Barrett

You can now find Sproud in Holland & Barrett stores across the UK, with the health and wellness retailer stocking both the Unsweetened and Barista variant in 250 stores and online. Holland & Barrett boast over 145 years of history and are Europes largest Health and Wellness retailer with locations in 16 countries. Holland & […]

Sproud appoints Global CEO as it continues work towards revenue target of £50 million

Sara Berger Sproud CEO

MALMÖ, SWEDEN: 19.05.21 – Sproud, the Swedish company behind the low-carbon pea milk with the same name, today announces that Sara Berger, the current CEO of Sweden’s largest supplier of fruit and vegetables SydGrönt, will be appointed Sproud’s Global CEO from August. The company is now entering into a new phase of significant growth, with […]

Sproud Becomes Official Partner of the UK Tea Academy

National Tea Day Today (21st of April) is National Tea Day in the UK, a celebration of the drink, that is so deeply engrained within the national psyche, that it fundamentally fuels much of Britains’ stereotypical image to the world.  For about 3 centuries, here in the UK, 4pm signals an almost ritualistic tradition of ‘afternoon […]

How Does a More Plant-Based Diet Affect Sporting Performance?

Introduction All around the world, plant-based diets are on a rise — and with good reason. Increasing the amount of plant based food sources can be beneficial to, not only your individual health, but can aid in promoting more sustainable consumption. A move towards more plant-based options can benefit anyone, and increasingly those with active […]

Sproud Officially the First M*lk Alternative to be SugarWise Certified

Sugarwise logo

Sproud x Sugarwise A great step towards a healthier world. At Sproud we aim to be, not only the best tasting, but also the healthiest, and most environmentally friendly m*lk alternative available. It’s an ethos engrained within the company’s identity and something we’re always striving to achieve. Which is why we are delighted to announce […]

VGC Investment

VGC Partners have invested a £4.8 million into Sproud. A huge step forward! Here’s what our co-founder and Chairman of the Board, Nicklas Jungberg had to say!   “We are really pleased to have the backing of VGC on our mission to create the best tasting, and most sustainable plant-based offering on the market. We […]


Foto: Robert Nygren. Sproud from the city of Malmö in Sweden, founded in 2018 with the vision to create better products, for people and climat. The same year the first product from Sproud launched; a milk alternative made from peas with a neutral taste as close to real milk you can get, and with a […]


Espresso House, the largest coffeehouse chain in the Nordic Countries, has added Sproud to its menu of milk alternatives. The company with a strong focus on sustainability chose to introduce Sproud in all its coffee shops providing their customers with a plant-based milk alternative that is not only good for the customer but good for […]


Fogarolli, the Swedish coffee chain whose mission is to introduce the real pleasure of Italian coffee culture to coffee lovers all over has joined forces with Sproud to provide their customers with the plant-based milk alternative. Launching in July, the collaboration will see Sproud rolled out throughout Fogarolli’s 33 coffee cars across Sweden. Sammy Challal; […]

Vegan Chef and Author Joins Sproud

Joining the Sproud family as its UK ambassador, vegan chef and YouTuber, Gaz Oakley will be developing recipes and championing the dairy free alternative range of products through his own social media platforms. Gaz who recently passed the one million subscriber mark on his YouTube channel has a huge following across the UK and in […]